Are logics enough? Framing as an alternative tool for understanding institutional meaning making

J Purdy, Shahzad Ansari & B Gray
Understanding institutions requires attending both to their social fact qualities and to the bidirectional nature of institutional processes as they influence and are influenced by actors. We advocate for frames and framing as tools to elucidate meaning making activities, and to explain whether and how meanings subsequently spread, scale up, and perhaps become widely institutionalized. Frames as cognitive structures provide resources for actors and shape what they see as possible, while framing as an interaction...
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