Source credibility as “information subsidy”: Strategies for successful NGO journalism at Mexican human rights NGOs

Ella McPherson
This article draws on Gandy's (1982) influential concept of “information subsidies” to examine strategies Mexican human rights NGOs employ to get their information into the news. By building their credibility as sources — through interpersonal relationships with journalists, through authority with human rights leaders, and through associations with NGO networks — NGOs provide a verification subsidy that shortens the time journalists need to evaluate the sources of their information. By playing to NGOs' strengths, namely...
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