Advocacy Organizations’ Evaluation of Social Media Information for NGO Journalism: The Evidence and Engagement Models

Ella McPherson
This article contributes to the emergent literature on the use of social media at advocacy organizations; while much of this literature focuses on how these organizations produce social media information, this article explores the complementary and relatively unexamined practice of how advocacy organizations consume social media information, particularly with respect to how they evaluate it as part of that consumption process. The article develops two theoretical models of how advocacy organizations evaluate social media information....
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