Replication data for: Bundle-Size Pricing as an Approximation to Mixed Bundling

Phillip Leslie, Alan Sorensen & Chenghuan Sean Chu
Multiproduct firms can set separate prices for all possible bundled combinations of its products \"mixed bundling\"). However, this is impractical for firms with more than a few products, because the number of prices increases exponentially with the number of products. We find that simple pricing strategies are often nearly optimal. Specifically, we show that bundle-size pricing—setting prices that depend only on the size of bundle purchased—tends to be more profitable than offering the individual products...
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