Replication data for: Testing Models of Consumer Search Using Data on Web Browsing and Purchasing Behavior

Matthijs R. Wildenbeest, Babur De Los Santos & Ali Hortaçsu
Using a large dataset on web browsing and purchasing behavior we test to what extent consumers are searching in accordance to various search models. We find that the benchmark model of sequential search with a known price distribution can be rejected based on recall patterns found in the data as well as the absence of dependence of search decisions on prices. Our findings suggest fixed sample size search provides a more accurate description of search...
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