Replication data for: Who Misvotes? The Effect of Differential Cognition Costs on Election Outcomes

Erzo F. P. Luttmer & Kelly Shue
If voters have negligible cognition costs, ballot layout should not affect election outcomes. We explore deviations from rational voting using quasi-random variation in candidate name placement on ballots from the 2003 California recall election. We find that minor candidates' vote shares almost double when their names are adjacent to the names of major candidates. All else equal, vote share gains are larger in precincts with higher percentages of poorly educated, poor, or third-party voters. A...
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