In this paper I explore the idea that in order to maximize a publication's impact, everybody needs to play their part - authors, co-authors, publishers, institutions, societies and funders. The author is the common factor that links all of these organizations and groups, so their thinking must shift towards creating a culture of discoverability, encouraging the organizations they work with to help generate impact. The author becomes the conductor, leading the orchestra of players.
This data repository is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.