Strategies for the Initiation Phase of IT Innovation Adoption

Christian Bremser
For decades, enterprises have to face transformational processes triggered by technological progress. At present, digital transformation and its effects are in the focus of companies in all industries. Compared to previous information technology enabled transformations, the digital transformation goes far beyond organization’s processes and changes enterprises, markets and society. The technological advances that are associated with this development present companies both game-changing opportunities and existential threats. New technologies are ubiquitous, available at low cost and...
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