Bring a health professional to the people day: A community outreach strategy for mobilizing African American barber shops and beauty salons as health promotion sites

Mario Browne, Victoria Garner, Raymond Howard, Karen Reddick, Candice Williams, Rachael Berget, Veronica Sansing, Maya Gist, Devon Taliaferro, Angela Ford, Edgar Duncan & Stephen Thomas
Despite an abundance of health care resources in the region, Pittsburgh’s African American community continues to suffer disproportionately from a burden of preventable diseases. Although there is no shortage of information about how to prevent these diseases, the African American community is clearly not benefiting from it. One of the reasons for this discrepancy is that health messages are not being delivered in the most effective and culturally appropriate manner. In September of 2002 the...
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